Brands are what add to margins. If so, what kind of brands still continue to do so during a downturn like this? I have been pondering over these questions for a while now. Expect to see some research based answers on this soon.
Wednesday, February 18, 2009
What dilutes a brand
I have been reading the news of Starbucks $1 Coffee with some interest. What makes a case-study brand depart considerably from its 'core' of premiumness and comfort? Will it survive the new line of competition with behemoth value chains that it puts itself in now?
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