Facebook demography in UK and India

Did you know that

there are 7 million more Facebook users in India than in UK (36.4 mn vs 29.5 mn)?
yet there are nearly 5 milion less female users in India than in UK (10.1 mn vs 14.9 mn)
so Indian men are driving Facebook numbers up by truckloads. Nearly 11.8 million more male users in India than in UK (26.2 mn vs. 14.4 mn)


If you are company with presence across geographies - how would you allocate Facebook ad spend?
For companies not yet in India - is it more a question of when rather than if?

On another note -
The biggest facebook user group in UK is of women aged 30-49 (8.4mn). If you market to women, mums Facebook needs to be on your list in UK.

The biggest facebook user group in India is of men aged 18-29 (20 mn). Presumably, a lot of razors, bikes and gadgets can be sold on facebook in India?

Targeted advertising in Facebook

This is how targeted advertising can get in Facebook. Today I was served these ads on one of the pages I visited. All relevant based on my education demographics and interests.

Asian TV in UK

Spent some time watching Asian 'ethnic' television this evening. Advertisements during commercial breaks were primarily for
1. Food - rice
2. Food - paratha
3. Claims solicitors
4. Restaurant
5. Food - masala
6. Telecom - mobile operator


Get the drift? South Asians in UK are primarily eating and getting into accidents - probably because they were nodding off after eating so much or were talking overseas on their mobiles!

Do they not need to brush, bathe, work, play, exercise, use cars, credit cards etc. When will the mainstream marketers think about it?