Did you know that
there are 7 million more Facebook users in India than in UK (36.4 mn vs 29.5 mn)?
yet there are nearly 5 milion less female users in India than in UK (10.1 mn vs 14.9 mn)
so Indian men are driving Facebook numbers up by truckloads. Nearly 11.8 million more male users in India than in UK (26.2 mn vs. 14.4 mn)
If you are company with presence across geographies - how would you allocate Facebook ad spend?
For companies not yet in India - is it more a question of when rather than if?
On another note -
The biggest facebook user group in UK is of women aged 30-49 (8.4mn). If you market to women, mums Facebook needs to be on your list in UK.
The biggest facebook user group in India is of men aged 18-29 (20 mn). Presumably, a lot of razors, bikes and gadgets can be sold on facebook in India?
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