Spent some time watching Asian 'ethnic' television this evening. Advertisements during commercial breaks were primarily for
1. Food - rice
2. Food - paratha
3. Claims solicitors
4. Restaurant
5. Food - masala
6. Telecom - mobile operator
Get the drift? South Asians in UK are primarily eating and getting into accidents - probably because they were nodding off after eating so much or were talking overseas on their mobiles!
Do they not need to brush, bathe, work, play, exercise, use cars, credit cards etc. When will the mainstream marketers think about it?
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